Softporn
Laundry
A GCDS VIP gifting campaign shot in a laundromat, vintage softness meeting urban edge.
Social campaign — four teasers
- Client
- GCDS
- Year
- 2024
- Role
- Art Direction, Concept
- Notes
- Full Art Direction & Production for GCDS's Eastern Holidays VIP gifting campaign — packaging, social content, and an ironic laundromat set built to carry a mix of vintage softness and bold, urban edge.
Marco Graziaplena