Hello Kitty
Activation
A playful GCDS × Hello Kitty × PAN bakery collaboration, from pack shots to store decor.
Art Direction, Graphic Design
Pack shots — donut & shokupan
Social campaign — trailer & teasers
- Client
- GCDS × Hello Kitty × PAN
- Year
- 2024
- Role
- Art Direction
- Scope
- Products, social, store decor
- Notes
- Overseeing creative direction for this brand activation with Hello Kitty and Milanese pastry shop PAN — branded bakery products, social campaign, store decorations and in-store experience, all under one visual language.
Marco Graziaplena